Investigation And Research On Wechat Usage Among Rural Users In Inner Mongolia

The development of the mobile Internet brings about the update and iteration of the media. In the study of communication, the research path of media and class also changes in the choice of media as the research object. In interpersonal communication and dissemination of information in an instant messaging tool -- WeChat, let users mobile,social networking has become a new way of life, not only affects the urban users, but also a profound impact on rural area. The author uses the form of questionnaire, investigation of rural WeChat users in Inner Mongolia, combined with demographic characteristics, analyzes the basic situation of rural users of WeChat, WeChat is embedded in rural life of the user, and WeChat's use of rural households to meet with the process,combined with the participant observation and interviews, rural users of WeChat problems were analyzed. Through the survey found that the characteristics of the user level of education in rural areas, mainly concentrated in the junior middle school education level, older rural users need more than junior high school and junior high school culture,education level can more easily use WeChat. Compared with the traditional media, the use of WeChat limited by age, older people use WeChat less, income and occupation have little impact on WeChat's use,but has certain influence on the function of the use of WeChat occupation user preferences. In the process of rural users' use and satisfaction of WeChat, it is found that WeChat has better cohesion with rural users, but WeChat has a narrow application in rural users' life, and does not form a dependency relationship. From the rural users to use the spread of WeChat functions, the user in the circle of friends to share life in a little bit of insight and spiritual culture of information. The number of group chat users is small, the integration is high, and the degree of participation is blood, geography, karma, net edge. User gender has a certain influence on the type of public account to be concerned, and the current news,health, health and related public accounts are more concerned. The analysis shows that there is no big difference between men and women in the basic functions of WeChat, but there are some differences in the selection of other additional functions. At the same time, WeChat function is not comprehensive, the use of basic core function is much higher than that of other additional functions, information and social demand is much higher than the entertainment and recreation demand based on rural users, users of WeChat for functional use is greater than the use of ritual. The major problems faced by rural users in the process of using WeChat are information anomie, payment security, privacy disclosure and network marketing. Among them, the problem of information anomie in the use of WeChat in rural users, the specific performance of false news, pseudo knowledge of information, and seek forwarding, point like marketing information.