The Design And Implementation Of Mobile Phone Integration Mall Convertible Based On Algorithm Of Frequent Item Sets

Nowadays, with the rapid development of information science and technology, more and more business down the road to development of information technology, mobile phones based on its small size, easy to carry, access to information channels, information transfer fast and other characteristics, has become the people in their daily lives the main source of information. Produced by mobile phone, therefore, the economic cost of explosive growth, also mobile phone consumer share in the cost of living is rising sharply.Mobile phone appearance of integral mall exchange platform can not only realize customer care, return customers, improving customer credibility such as target, and can also be injected vitality to the mall, to stimulate consumption. Businesses find the product information of interest to the user use, improve customer satisfaction, it can improve the efficiency of sales of goods quality and service. So, the method of how to get customers interested in products becomes the primary issue. Data mining and data analysis is an important technology in the field of computer science to collect information, they through the multiple sets of data collection, sorting and they can find customers to buy goods of preference law. The law allows businesses to make a more complete business decisions.Mobile phone mall exchange system integrated use of the Web, data mining, data encryption, database and other popular information technology, combined with the actual needs of today’s People’s Daily life, in one of the whole linkage information, electronic information and recommendation on the basis of automation, to establish a set of functional, availability of mobile phone mall exchange system. This system adopts B/S structure mode, SSH development framework, Apriori frequent item sets correlation algorithm and I-MD5 encryption algorithm, the system structure is clear, simple operation, strong portability, development of low cost and easy to maintain.This system according to different user role authorization is divided into the front desk users browse, front desk member management system maintenance and back three main modules. Each module contains a variety of functions and features. At the front desk member management module of personal information management in the introduction of the I-MD5 encryption algorithm, association analysis function of the system maintenance module in the background of joined the frequent item sets algorithm, mall managers can manually set the minimum confidence level, the value of minimum support for product selection, realized commodity correlation analysis, so as to realize the recommendation of goods sold.In this paper, according to the strict design and development process of integral mall exchange system are introduced in detail, the basic function in the mall is introduced on the basis of the data encryption checksum commodity correlation analysis are introduced two big difficulty, and fully illustrates the realization of each module and the mall system test.