| In recent years,with the reform of system and mechanism of the tobacco industry to further promote business collaboration,the foundation and condition of marketing,Internet distribution continues to mature.In order to solve the current industrial and commercial enterprises in the marketing link between production and marketing,repeated investment,disorderly competition,lack of efficiency,efforts to overcome the non market reasons,create a fair competitive market environment,cultivate key brands,enhance the overall competitive strength of Chinese tobacco.According to the "guiding opinions of the State Tobacco Monopoly Bureau to further promoting the cooperativemarketing industry"(China Office 2015)No.71 document,and both sides in order to improve the market orientation,consumer oriented,customer oriented marketing mechanism,strictly regulate the construction,rich Chinese tobacco marketing system efficiency,dynamic responsibility based on equality and mutual benefit,mutual trust,interaction,sharing of resources,efficiency of responsibility principle,from the strategic level,strategy level,marketing operation level,to explore the vendor management inventory,integrated logistics construction of collaborative logistics.Back in 2016,the market supply and demand change,the brand breakthrough is relatively weak,tobacco control efforts continue to increase,"four problems" has become increasingly prominent,Hunan tobacco development is also facing serious situation.As a brand new impetus to development,to find a new breakthrough for the development of enterprises,in support of the State Council,cigarette sales company,we actively change the mode of operation,in order to restore and maintain a good state of the market as the key to overall market operation as a breakthrough,the main action,combined with the new changes in the current market development with accurate information,and accurate docking,accurate picking path,to carry out the market-oriented reform of the cigarette distribution mode based on precise exploration.The realization of the system of distribution mode based on "order driven,distribution,real time rolling contract" core ideas,highlight the brand status of priority,to industrial and commercial zero information sharing based on industry and commerce,zero on the strategy of collaborative means to optimize the online distribution business flow as the carrier,to build interactive channels for service the breakthrough,realize the market demand information fast and efficient transmission,realize business picking and taking zero on the seamless,full visual realization of the market demand,service efficient response,enhance brand value.The main business to strengthen interoperability before the data,to solve the problem of information silos of the original model,calculation of volume distribution between to more convenient and more efficient to solve business.Because the whole system involves data interaction of all industrial and commercial enterprises in the network structure,in order to facilitate more data interaction,we use the RabbitMQ technology provided by Ali to transmit data.All business transactions and data uplink and downlink interact with each other through the tobacco intranet channel,reducing the failure of data transmission due to external conditions such as network and server.And it effectively solves the bottleneck problem of large data transmission.With the business process in the VMI thought to industrial enterprises as the main body,in accordance with the "order driven rolling,distribution,real time contract mode,the realization of industrial enterprises active distribution of commercial enterprises.Industrial and commercial enterprises set up with the specifications and distribution parameters according to the actual situation,according to the specific circumstances,the distribution mode of negotiation.The planning and construction of distribution parameters including management,sales ratio distribution,emergency supply,has now completed the initial on-line version of the invoice and other content are discussing the marketing center rejected.Information cooperation is a channel for industrial and commercial enterprises to build a data exchange,online survey,information sharing and after-sales service.Industrial enterprises can provide customer service service in this platform,the contract tracking,brand information and other information synergy to commercial enterprises,commercial enterprises in this platform will be business prediction results,online surveys,business strategy,business market sale status information for collaborative industrial enterprises.It has already completed brand information sharing,after-sales service processing,contract tracking,business visit marketing strategy,commercial market status,commercial enterprise forecast inquiries.The content of the online survey is being built. |
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