The Development Of New Media Context Of The Reality TV Show

Our reality TV show as a mainstream form of television programs,whether it is early "Super Girl", or the screen of the recent popular "Father, where are we go," "Running man", have attracted numerous audience’s attention, it television has become the battleground to improve the ratings of the major TV as an important means to improve the core competitiveness. With the popularity of the Internet, web-based new media has occupied an increasingly important position. New media as a new means of communication, will bring the reform of TV reality show.The new media is different from traditional media to determine the characteristics of the reality TV show in the process of integration in the new media environment is bound to face a variety of challenges, and challenges is a different life, the opening of new media, interactivity and other advantages to the television reality show provides a new creative ideas and communication channels. Program production dimension,targeting younger audiences and status of automation, programming models such as changes in market requirements Reality TV audience to pay more attention needs to change the traditional concept of the production program, more innovative content; on the program spread dimension, with the new media age comes the propagation environment and a complicated distribution channels diversification, transfer and recipient relationship requirements reality TV integrated media resources to enhance the dissemination of results; the program marketing dimension in the new media environment changes the traditional marketing model,has been replaced by a single integrated marketing marketing, requiring television reality show more attention to brand building, targetedcustomer base, enhance word of mouth program to achieve program and derivatives marketing package.Under the new media context update speed of iteration of reality TV show has been accelerated, to seize the opportunities of new media,alternative development strategy in the new media context, with original,innovative, friendly competition to seize the high ground, to meet the aesthetic and audience preferences, and constantly create new marketing model pattern, fight for our reality TV show made more prosperous development.