Research On Digital Communication Tianyi Library Based Business Models

With the rapid development of mobile Internet, the explosive growth of digital reading needs, Readers to read the content, reading methods, reading experience, pay the price comprehensive demand is higher and higher, and domestic digital reading industry due to the brutal disorderly free mode, partly due to the excessive propagation of pirated content, make the development of the whole industry is limited by greatly, has been not effectively improve corporate profitability.In order to resolve the bottleneck of digital reading problems, promote healthy and sustainable development of the whole digital reading industry, In this paper, starting from the actual situation of China telecom Tianyi reading, offered to users and available to the public library borrowing mode industry customers with rich content, released in a timely manner, for convenience, recommended to read the service business model precision, the price is reasonable.This article is according to the point of the discovery of the business mode written Mr. Wei wei and Mr. Zhu wuxiang, This paper discusses the Tianyi library business model rationality and superiority, from the business mode positioning, business system, key resources capability, profit model, cash flow structure and enterprise value sides, and Combined with the physical library in digital reading industry actual situation, discusses the new business model of digital library the way of profit and the actual operation to start.