| Network homemade program, there is a kind of on new media show new style, mainly based on network communication, computers, mobile phones and other carrier as the main receiving terminal, infinite widely oriented video to watch the video works of the crowd.Homemade program based on the advantages of high-tech media network, has broken the original traditional pattern of traditional TV program for video transmission and monopoly situation, high above the network homemade programs, no gesture, consider audience’s interests and needs, rather than a transmission through the marketing, marketing channels and innovative marketing thinking, continuously break through the traditional media, cracks, broke through all obstacles. Network homemade show more reflect the content of the ordinary people’s life and feelings, overturns the previous traditional concepts, the network homemade viewers from simply come to appreciate the program to participate in the program, you can even become a network of homemade programme producers. Can say network homemade program driving the spread of the audience in a more active attitude to participate in the digital age and the media in the society.In recent years, the network development of homemade shows a trend of rapid growth, with its advantages, low cost, quick returns, and can form the characteristic resources, build the media brand. Many homemade network programming in such aspects as creative design, production level no less television, deeply the general recognition and popularity of Internet users, and even some operators have found their homemade show different characteristics.The author USES from global to local, from external to internal order, the paper structure framework. During the elaboration to the individual, in the crowd says, for example, to explore the factors of success. Secondly, from the internal and external contradictions of macro research, an enrichment argument point of view. External shocks from the traditional TV program, internal pressure is mainly the quality of the program itself, all aspects to accelerate the construction of brand will be improved. |
