| Yunnan Mobile Digital TV is a wholly owned subsidiary of Yunnan Broadcast and Television Station. And also belongs to Yunnan Communication Group. The mainly business of Yunnan Mobile Digital TV is DTMB (Digital Terrestrial Multimedia Broadcast) operation in Yunnan, China and business in Lao Digital TV. Except Lao Digital TV, Yunnan Mobile Digital TV invested Cambodia and set up a Digital company by cooperation with National Television of Cambodia.This thesis was presented at strategy background of "one belt one road "which is from president Xi Jinping ".According with the business and planning of YN Mobile Digital TV in Southeast Asia and South Asia, and based in the theory of International Strategy and Multi-culture management, I researched the operation of Cambodia Digital TV which is the brunch of YN Mobile Digital TV I researched Cambodia Digital TV from many sides below:strategy management, human resource management, financial management, public relationship, marketing, strategy and object.I hope that the thesis can provide the reference for YN Mobile Digital TV’s investment in other countries. |
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