| With the advancement of the cultural restructuring and the rapid development of the news media industry, greater importance has been attached to the work of journalism by large and medium-sized enterprises and news publicity therefore becomes one of the major method of brand construction. To achieve higher integrative efficiency of internal news collection, news editorial and news production, the adoption of a "News Information Management System" turns out to be the first priority.Owing to the Internet, we may utilize the free flow of information without regional restriction to achieve the network based exchange of news articles and integrate the submission channels of internal news. Meanwhile, the News Management System enables the internal staffs to submit information and consult the materials which enhances the efficiency of news submission and helps the relative department to intensify the supervision of journalism that improves the company’s opinion monitoring system.The Management System of Corporate Brand External Communication by Suzhou Power Supply Company is a website based system that integrates journal submission and statistics analysis. It contains the functions of both internal and external news/journal submission, article payment statistics, ranks of article adoption, search of articles, the submission of news campaign plan or news clue.The Management System of Corporate Brand External Communication is an updated version of original news management system. Its HMI and database have been optimized, the user submission method has been modified to enable audition and feedback. Moreover, it uses the Provincial company’s login system to manage and analyze the information of article submission. The system referred within this essay has been successfully put into use and has achieved its primary goal. The development and successful operation of this system manifests the trend of information based OA practice which tremendously enhances the efficiency and management skills of news management personnel, thereby systematically promotes the company’s undertaking of brand building. |
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