The Optimization Research On Brand Marketing Strategies Of JJ Company

With the rapid development of 5G communications,new energy vehicles,rail transit,smart grid and other fields,power semiconductors are the core of electrical energy conversion and circuit control of electronic devices,and the market demand continues to increase.Due to the late start of domestic companies and relatively backward technology,more than 90%of the medium and high-end power semiconductor market is firmly occupied by Japanese,American and German manufacturers.In recent years,national policies have vigorously supported the power semiconductor industry,which demonstrates the country’s firm determination to accelerate the process of independent and controllable core devices.JJ Company is one of the main domestic power semiconductor manufacturers.Through high quality products and meeting customized needs,JJ has accumulated a good reputation and good brand awareness in the subdivision field.Facing the rapid development of the industry,JJ Company must insist on innovation,accelerate the breaking of technical barriers,and keep abreast of industry trends.At the same time,JJ Company needs to establish a personalized and differentiated brand image,establish a more influential brand,meet the development needs of the company’s product extension,and achieve the goal of replacing imports with domestic components.Based on the relevant theories of brand marketing.Firstly,it analyzes the status quo of JJ brand marketing strategy and the brand marketing environment in detail using the investigation and research method.Then,use SWOT analysis tools to summarize the advantages,disadvantages,opportunities and threats of JJ Company,and provide guidance for the formulation of brand marketing strategy optimization programs.Furthermore,combined with the results of the brand questionnaire survey,analyze the current problems and causes of the JJ brand marketing strategy.Finally,this article proposes that JJ brand needs to give "reliable" and "innovative" brand personality,build brand visual recognition system,standardize brand behavior culture,implement integrated marketing communication and other brand marketing strategy optimization programs,and implement safeguard measures for the optimization plan in terms of quality,organization and personnel.It is hoped that the research in this article can provide practical and effective suggestions for JJ brand marketing.At the same time,some opinions on power semiconductor brands in the article can bring some inspiration and help to domestic peer companies.