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Wechat Business Characteristics Of Communication

Posted on:2017-04-17Degree:MasterType:Thesis
Country:ChinaCandidate:C ChenFull Text:PDF
GTID:2308330482497576Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
We Chat in 2011 as a new form of social media, instant messaging and quickly occupied the China market, slowly changed the way people daily life communication. Dong feng bearing We Chat platform, at the end of 2012, the first great eye of we chat business seize the opportunity, bold attempt, so as to develop a kind of different from traditional electricity and fuel the electricity and the we chat business model. The rapid development of Internet, smart phones more and more popular, web3.0 era for we chat business development background.We chat business as a noun, the first is through the We Chat commodity business process or the sale of goods,2013 people have a more clear understanding about we chat business, also gradually found we chat business potentially huge business opportunities, a lot of people are willing to try to become a we chat business professionals, to start from the ground up, and find their own sources, select reliable express, explore how to develop more customers, how to release information to the cause of customer focus, etc., from here to form a team, the agent of brand also because good effect and gained quite a number of stable customers.We chat business transmission of electricity, which is different from traditional mode is that it is diverse, interactive, two-way, not a single, one-way, it is the most pay attention to the interaction of online and offline, at the beginning of the we chat business promotion, basic will launch a series of offline promotion activities, through offline on promotion enlargement popularity, get the source of the customer. We chat business the most basic customer source or We Chat friend circle, we chat business is ultimately based on the basic marketing circle of friends. We chat business match the pictures of product information on the corresponding text sent to friends and customers through the filtered image transfer information to the product, when the function and price of the product match with their own needs, and then communicate with we chat business, both sides to make the necessary negotiations, finishing we chat business deals.Through the interview method to the spread of we chat business process communication, analytical, follow from we chat business waiters-features of we chat business groups, to the propagation path, and then to the spread of the train of thought for studying the effect analysis. For internal transmission characteristics of the communicators to explore in detail, on the transmission path and meticulous division, and through the concrete example to describe the spread of the we chat business process. Finally for the current development situation of we chat business has carried on the comprehensive summary, summarizes we chat business expand the potential obstacles, provide certain Suggestions for we chat business continue to develop.
Keywords/Search Tags:We Chat, Electricity, Transmission characteristics
PDF Full Text Request
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