Bilibli Abbreviation Of Bullet Chat Meme Transmission Research

Blibli is a well-known video bullet website in China.It is famous for its quadratic element.After several years of development,it has become a gathering area of many subcultures.In recent years,the frequency of abbreviated bullet in the video content of Bilibli has increased significantly,which has become a unique language symbol for group members to communicate.Abbreviated bullet screen is an abbreviated form of bullet screen,which is mostly used to express the inherent usage that is not familiar to everyone in subculture groups.The popular "yyds"(forever dropping God)in the Awakening age,the "Ye qing jie"(the end of youth)used to recall youth,and the funny "xswl"(laugh loudly)used to express the trend of confusion,which not only enriches the network language,It also has a great impact on the way people communicate in reality.Taking the abbreviated bullet screen as the research object,this paper summarizes the characteristics of the abbreviated bullet screen in Bilibili,analyzes the transformation process from the abbreviated bullet screen to the meme,systematically combs the changing abbreviation culture,and summarizes the impact of the bullet screen meme on the discourse content and mainstream culture,so as to provide scientific guidance for guiding the mutual integration of youth subculture and mainstream culture.In the field of cultural communication,a certain popular factor also has the possibility of reproduction and evolution.The language,pictures,videos and other contents extracted from Subculture phenomena will develop and evolve through many links such as reproduction and communication.Meme is the result of this wide-ranging imitation and development,this magical evolution process is memetics.The paper holds that the process of abbreviated bullet screen memetics is mainly divided into four stages: generation,diffusion,alienation and competition.In the production stage,Bilibili has become the "birthplace" of Internet memes by creating interactive scenes and opinion leaders for cultural practice and relying on the discourse system of youth and affinity.In the diffusion stage,relying on network anonymity reduces the identity barrier,arouses the emotional resonance of the group through carnival ritual behavior,and creates conditions for large-scale replication.In the alienation stage,users constantly create and derive meme variants,integrate emotions and realize attitude turn.In the final stage of competition,continuous screening and elimination are carried out to produce new cultural symbols,so as to carry out a new cycle.The main causes of memetics : technological empowerment under the revolution of social media and input method,popular thoughts brought by Pan-entertainment,active self-expression through interactive participation,language labor-saving principle of text creation and anti incorporation mainstream ideology.Thus,the meme of abbreviated bullet screen not only enriches the existing discourse system,promotes renewal and iteration,improves communication efficiency,but also strengthens the value recognition of subculture groups.The media uses the interest of abbreviated text for content creation to “enhance the sense of the internet”.At the same time,abbreviated bullet screen meme also provides an opportunity for businesses to carry out creative marketing.However,the meme of abbreviated bullet screen also has some practical problems,such as challenging the norms of Chinese language,expanding the intergenerational language gap,increasing the difficulty of network supervision,and dispelling the mainstream value authority and so on,which needs social attention.