The Research On Ethical Anomie Of We Chat Transmission

Nowadays,with the constant improvement of the social economic level in our country,the popularity of smart phones and the rapid development of mobile Internet makes the number of “We Chat “ users show an explosive growth trend.In the first quarter of 2016,the number of users who use We Chat has exceeded 700 million mark,and the monthly number of active users as much as 550 million,which makes it become the biggest chat software in China,A "killer" application.But everything has two sides,it`s huge number of users in its huge profits,but also increased its own management difficulty.We Chat has been 7 years old since it was born in2011,it has penetrated into all aspects of our daily life,the problems and the impact on users and the community has become increasingly apparent and spread into the trend.The introduction of the thesis combines the domestic scholars' characteristics of micro-communication and the research on the problem of ethical anomie caused by the development process.It introduces the background and significance of the topic,the method of research and the innovation of this paper.The first chapter mainly discusses the concept and development of We Chat,compares the transmission mode represented by We Chat with the traditional way of transmission,and obtains the advantages and characteristics of We Chat transmission.The second chapter mainly focuses on the social and ethical issues that exist in the dissemination of microcredit,which mainly includes the problems of false information such as micro-rumors and false news communication.The new information about the network property security of e-commerce represented by We Chat red envelopes,Work piracy,trademark domain name and other intellectual property issues;mobile phone camera,friends circle advertising and other violations of personality rights and personality development brought about by the negative impact of obscene pornography,spam and other information caused by environmental pollution;in the open network world The existence of extreme speech,network mob and other ethical misconduct and modern people obsessed with mobile phones and the network "addiction" symptoms and interpersonal behavior of the anomie.In the last chapter,the author puts forward the corresponding coping strategies from the national government,the users themselves,the media operators,the culture and education,the laws and regulations,and so on,in order to purify the network environment.,To We Chat as therepresentative of the new media for the corresponding regulation,so that the Internet era of the media and its transmission more open-ups,the spread of the content more healthy.The significance of this paper is to analyze the characteristics of micro-communication and its ethical problems,and put forward the corresponding and reasonable solutions and solutions,which not only help the WeChat as the representative of the healthy development of new media,But also help to establish a good social order of communication.And from a long-term perspective,WeChat software is small,but it is related to the various aspects of the communication process,and its transmission mode and the way worthy of other media reference and reference to the cause of China's news communication in the future trend of the Internet The overall development of the dissemination of communication functions of the rich and perfect and from the media era of media and user communication behavior of the standardization are of great benefit.