Audience Analysis For Chinese Slash Network Play

Over the past 2015 is a year that China’s prosperity and development of the network play,its also the first year of slash(BL&GL)network play.As a Niche topics,network play of slash has been promoted by mainstream website,and then has been known by the people.Compared with mainstream culture,BL&GL’s network play is for niche audience, they are known but do not be understood by people.Based on the research of the audience ofBL&GL’s network play,we want to show the Group characteristics, for example,why they addicted to it.In this study,for combination of quantitative and qualitative research methods,use social survey methods such as questionnaire, depth interview to this unique audience for detailed understanding and analysis. In this paper, the main part includes:Part1:Development situation and characteristics of slash (BL&GL) network drama,such as definition, Characteristics, Current situation of the development in China.Part2:Somethingabout the Chinese network play audience survey sampling methods and representative.Part3:Somethingin China network audience survey data descriptive statistics of the play, and to summarize the results and descriptive analysis,Such as Surveyed the basic situation and tried to watch and discuss the situation, for all kinds of TV’s preference, tried to compare with the general audience.Part4:Combined with previous findings, tried to our country network drama audience analysis, respectively, of structural analysis of audience, the audience of the behavioral and social culture analysis. Through the data statistics, try to describe tried about features of network drama audience and tried where network play appeal reflects the audience.