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The Analysis On Chinese Network Audiences Of American TV Drama

Posted on:2012-11-08Degree:MasterType:Thesis
Country:ChinaCandidate:Y T HouFull Text:PDF
GTID:2178330332493135Subject:Chinese Modern and Contemporary Literature
Abstract/Summary:PDF Full Text Request
As one kind of external drama, the American TV drama is popular in China for many years. What is different from the entertainment shows, American TV drama is introduced and spread not through television media, but through the network download and online viewing. Why could American TV drama attract large quantities of fans to view? They have already formed a kind of unique group, and they not only affect China's television program, but also bound to affect China's public entertainment and cultural development. These questions and phenomenon are worth our carefully studying. The main topics are as follows:The 1st chapter discusses the theoretical and practical significance of the research, combs and analyses the present situation of domestic and foreign research, and proposes the framework and innovation of this research.The 2nd chapter analysis to the background of American TV drama's spread in China, which includes television and network, and proposes three primary factors which affect American TV drama's spread in China.The 3rd chapter, which is based on questionnaire data's reorganization and analysis, is carried on to audience's characteristics, then analysis audience's motives by using the theory of "Uses and Gratifications", and proposes that audience accept American TV drama selectively, then analyses the plot and character of the classics "Desperate Housewives", and discusses further the audiences'uses and gratifications to American TV drama.The 4th chapter is the conclusion, which proposes the influence of American TV drama to China the audiences and Chinese soap operas.
Keywords/Search Tags:American TV Drama, Audience, Uses and Satisfactions, Selectively Accept, Desperate Housewives
PDF Full Text Request
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