Application And Research Of Multi Media Design Of Urban Public Service World Trade Plaza For Example

The Urban public service design is a systematic design, pay attention to the context of the overall use of the system established, Its core content is a combination of an organic,between create the various systems of public services and service systems,by means of tangible or intangible for a system is designed to meet the daily needs of the audience in the process. Bill Hollins couple is the well-known British brand management consulting experts, they first proposed the "service design" concept. It is based on the stage of development and the overall level of a country’s economy and society and determined. Today, multimedia is not only a new technology, but also a culture. It penetrated into every space of our daily lives. Precisely because of its birth, had a profound impact for the Modern people’s daily life style. It is a collection and juxtaposition of materialized, But also a spiritual gathering. Traditional public service due to the restrictions of time and space, services form the dull, Led to the audience is service experience become worse. For example, the attractiveness of the audience is not enough, lack of interest, content dull, experience single etc. Using multimedia to service design, Neither destroy the functionality of urban public services, While meeting the audience is satisfaction when receiving services and information. Pay attention to the audience with information and space. In order to meet the needs of social cultural services and adapt to the world cultural currents, multimedia with its powerful features and charm gradually affecting our design behavior. Take the landmark change for our lives, the multimedia application to urban public services which increase the audience experience, has played a huge role. This article is not only intended to describes how multimedia technology applied to urban public services designs, More attempts to the perspective of a variety of ways and means of service design.Nowadays multimedia technology let the traditional city services like text and images, along with vivid video and interactive activities, upgrade the many polymorphic fashion show to stimulate the senses of the audience, giving the audience left a more profound impression.