Research On Self-organization Evolution Mechanism Of Network Public Opinion Community

In recent years, with the rapid development of science and technology, the Internet has penetrated into everyday life of millions of households. The network public opinion is more difficult to control in the new media age and often leads to social crisis, which put forward higher requirements on the control and research of it. However, in order to effectively ease the Internet users’ emotions, give scientific response to a variety of network public opinion changes and promote healthy development of the whole network public opinion, we need to make in-depth research on the evolution of the network public opinion, especially the characteristics and evolution law of the participating subjects.In this research, we analyze and summarize the existing problems in the current research, and propose a new method to define the network public opinion community. Through the introduction of self-organization theory, this paper builds a theoretical system of self-organization evolution of network public opinion groups, and further covers an empirical research and simulation analysis.From the perspective of ecology and system theory, this paper firstly expounds the connotation and characteristics of the network public opinion community, and then analyzes the feasibility of self-organization theory in the research of the network public opinion groups. Secondly, the self-organization evolution mechanism of the network public opinion groups is analyzed. It is considered that under the environment of network public opinion, the network public opinion community has the characteristics of self-organization. With the coaction of competition and cooperation mechanism, the self-organization evolution of network public opinion groups is complex and changeable. The evolution process has experienced from individual to organization and then to the system level, and runs through the whole life cycle of the evolution of public opinion. Thirdly, using the dynamic method of self-organization theory, the model of self-organization evolution of network public opinion groups is constructed. On the one hand, this paper analyzes and confirms the growth model of the single group and the competition model between two groups through the typical derivation. On the other hand, the model parameter estimation and fitting method are given to solve the self-organization evolution model of multiple groups. Finally, this paper presents a case study named "collective taxi strike" of the self-organization evolution model of the network public opinion community. Through the analysis of the self-organization evolution process and the ecological relationship of groups, the practicability of the model is further verified; the competitive evolution mechanism of the group is studied by simulation; the complexity and diversity of the self-organization evolution of groups are analyzed by the chaos analysis of the model; suggestions are given to effectively deal with the network public opinion.At present, there is little research on the network public opinion ecosystem, which has not yet formed a system, and lacks research on the evolution mechanism of the network public opinion groups, especially the comparison of different groups. In this paper, we study the evolution mechanism of the network public opinion groups, which not only makes up the insufficiency of the existing research, but also has a high practical significance to promote the research of the network public opinion.