The Exploration Of The E-book Distribution Models

The birth of the e-book is undoubtedly a milestone in the history of publishing. As the product of the digital publishing era, e-book receives full attention. E-book keeps the strong momentum of development and a variety of new products keeps coming out. At the same time, the development of e-book also encounters different obstacles. The industry’s actions lead to the research enthusiasm of the academics about e-book, the number of papers about e-book has increased a lot, some of them has deep thinking of the distribution models and the problems e-book industry is faced with.This article starts from exploring the concept of e-books and distribution and then the concept of e-book distribution models. On this basis, I divide the existing distribution ways into three models. After this, I research the operation mode, management mode and profit mode of them, these make the study go much further. I also analyze these four e-book distribution model cases:Shanda literature, Amazon Kindle, Apple’s App Store and Japanese mobile novel. Based on all the analysis, I have a more clear understanding about the e-book publishing models.