The Study On The Degree Of Selection And Preference Of The TV Shopping In The Aspect Of The Consumer Brand Color Image

I once heard a lecture given by a Canada teacher when I was studying at college, She was an apparel stylist, I was shocked when she told us her sales mode was mainly at TV shopping not shopping mall. At the same time,I showed great interest in TV shopping. I did a plain thinking and some research. In recent years, I have observed channels of TV shopping home and abroad and found the sales volume abroad was huge. While in China, because of the restrictions of commercial podium, the market was limit. Most TV producers didn’t attach important. I searched a certain number of paper and literature written by relevant experts and scholar, my understanding of TV shopping diorama color grew into a deeper level and I saw creative, dominant which in accordance with general aesthetic. At the same time, there were also problems in TV shopping diorama color, I saw the value of investigation about the preferences of it.The article was based on the current situation of TV shopping diorama color, using method of survey report to discuss investigation and conclusion of it. In 490 for 30 generations women as television viewing color in color is better than no color is like by women, in women when they watch TV for 30 generations are more likely to have a color viewing environment. The largest percentage of green, purple in color of the proportion of less, that we are watching TV, unless special theme of hope in a relaxed mood to watch TV.In the absence of color in the grey of the overall percentage rate is the least, even more to prove it.