Color Analysis And Application Research Of Smart Phone Integrated Shopping APP Interface

In In recent years,the development of the Internet and the large popularity of smart phones has brought great convenience to people's life,mobile phone has become an important partner in people's lives.With the rise of smart phones,mobile application(hereinafter referred to as the APP)also gradually into people's horizons,and a lot of things can be done through mobile phone APP,such as ordering take-out,map navigation,news browsing,consulting,mobile payment,etc.So the APP is also growing more and more importance and valuable.The development of the society also drive the improvement of the mass aesthetic requirement,people become pay more attention to color.In addition to the basic function of its own,color collocation is also especially critical for a great APP.A Good APP can attract the attention of users in the first time,owning the personality and attractiveness,then stand out in many APP,thus improve the download and usage.The use of smart phones also led to the development of mobile e-commerce,no matter when and where,the user can shopping through the mobile phone,quick and convenient.It also makes the shopping APP become one of the high use of APP,so the application of color also has high research value.This paper uses the comprehensive shopping APP icon(icon)and user interface(the English abbreviation: UI)as the research object,emphatically conducted on its icon on the interface and the user interface of color application.Firstly,I summarized the related theory of APP interface color;Secondly,I analyzed the APP interface color applications,especially focus on the comprehensive shopping APP interface color;then I system researched the shopping APP interface color at home and abroad,and analyzed the difference of the color application,consider the existing problems of shopping APP interface color,then put forward some suggestions.Finally,in order to provide references for the related design,I summarized the inspection of the point of view through the color design practice.This paper mainly divided into the following five chapters:Chapter 1 mainly elaborated the background?the object?the purpose and the significance of the research,and talked about the innovation points and the methods about this paper.From the several aspects I discussed the importance and the value on the smartphone APP interface color research.Chapter 2 I mainly summarized the related theory about APP interface color application,including the basic principle of color,color psychology theory,color collocation methods,etc.Hoped to provide the theoretical basis and guidance for APP interface color research.Chapter 3 I mainly analyzed the APP UI,consider the factors of the APP interface color design,talked about the role of color in the APP interface,and emphatically analyzed the color application in the integrated shopping APP interface.This section play a direct role in guiding the following design of the practice.Chapter 4 is the center of this paper,in this chapter I mainly studied and analyzed the comprehensive shopping APP interface color of different brands at home and abroad,then I summarized the color characteristics of these APP interface,and analyzed the existing problems to put forward suggestions on improving the color using.On the basis,I got the principles of shopping APP color application,lay a theoretical foundation for the design of the below practice.Chapter 5 is a design practice sections,which means I tested the application principle about the color through the actual color design.