Color System Planning And Practice For Luxury Online Shopping Platform

In recent years,the luxury goods industry has developed rapidly with the help of e-commerce platforms,and the market potential is huge.At the same time,in the market competition for consumers,major brand manufacturers have put forward higher requirements for the professionalism of the visual part of their online shopping platform.This thesis takes the color planning of online shopping platform as the research object,and analyzes how the color enhances the recognition and value of the brand from the concept of color.First of all,by studying the influence of color elements in interface design on business elements such as users,markets,brands,etc.,the author introduces the relationship between color and business and the significance of color to boost business value.Secondly,by analyzing the case of the luxury online shopping platform,the author finds out the common problems in the color design of the luxury online shopping platform,and proposes the planning method of the color category online shopping platform color system for the luxury goods online shopping platform.The color system planning practice provides theoretical guidance.Finally,through the design project,the author applies the color system planning method and design ideas for the online shopping platform of luxury goods to the color design case of “EDGE's luxury online shopping platform” to verify the luxury presented in this paper.Color system planning method for category online shopping platform.The design case of "EDGE Company" luxury online shopping platform fully considers the brand,website color strategy,product content,product color,brand image,marketing promotion,etc.,and practically implements the research of color planning.Color planning can help products to display effectively,so that users can quickly clarify product features,increase purchase intention,and excellent color matching can effectively enhance the commercial value of products.The color system planning method proposed by this thesis has a certain theoretical value and practical significance for the color system planning method of luxury online shopping platform.I hope that the author's research results can provide some guiding significance for the development of e-commerce platform.