The Research Of Chinese Non-Equity Crowdfunding Website About Operating Mode、Propagation Mechanisms And Development Strategy

Raise public Internet mode is a new financing model, is a force to rely on private capital to achieve business and personal finance, promote enterprise development and personal ideas into new products and services, economic means. In view of the public at home and abroad in recent years to raise the site’s development trend in full swing, all the chips have been seen following the third-party payment, financial institution information, P2P net loan, most development potential of the Internet after the big data finance financial model by many Internet practitioners forecast for the next few years the most popular Internet financial model.Compared with the general pattern of Internet banking, the public raised the biggest feature is that the general public as long as there are good ideas, creative realization of feasibility, and after the funds have raised the ideas into goods and services capabilities, can be publishing projects and raise funds raised by the public platform. For this reason, some people will raise public financial model dubbed the "Cock wire financial model", projected display the congregation raised for the realization of a personal dream of wings.Most of view, the first to raise the public website in the modern sense was founded in 2005 in the United States kickstarter website. After kickstarter, there have been a number of the congregation in the world to raise the site, thus the rise of the public to raise the site. Chinese congregation raised pattern appears relatively late in overseas countries（regions）, our country’s first congregation was founded to raise the site in May 2011 in the name of time. After roll call time, our public website to raise the general development springing up until now, our congregation to raise a total of 38 sites. Our congregation to raise the site in the early days on the set and the project returns the contents of the setting items, setting the project operational processes, the project set the amount and duration of the project development model more reference sites abroad to raise the public’s lack of maturity management, marketing and operations experience in the exploration stage of development.The author intends to use literature, quantitative analysis and case analysis, to name the time and all the chips chasing Monternet network, for example, using the principles of media management science and communication studies, analysis of non-equity operations to raise public websites patterns and propagation mechanisms, identify problems encountered in the development, and provide a solution to solve the problem, the site proposed for development strategy is feasible and practical significance to promote the health of domestic non-equity raise public website, and rapid development.