Study On The Development Strategy Of HGD Company

HGD Company is the only legal cable television operator authorized by State Administration of Press, Publication, Radio, Film and Television of The People’s Republic of China and Hebei government. Under the background of “tri-networks integration” and “strong cultural province”, HGD Co. took transition from single pure play(cable operation) to integrated information service, which got great achievement. However, with the fierce competition in the market and the interference of government, systematic obstacles, the lack of core technologies, slow transition with the rapid changes of internet,defective framework of business management, the issue of domestic network marketing platform are becoming blocks of HGD Co.. Thus, there is an importance to do analysis on HGD Company, which will be benefit HGD Co. and optimize the development of HGD Company.This article first provides the development background of HGD Co. and illustrates the current situation of this company, with the comparison of American Cable Operator Comcast Corp., Beijing Gehua Cable Television, Washu Media Corp., Shanxi Cable Network Co.. Researching the advantages and disadvantages, opportunities and threats of HGD Co. under the SWOT analysis. At the end of this article it introduces HGD development strategies, which called “tri-upgraded” and “tri-transitions”, and supporting measures of such strategies.