The Research On Guangdong IPTV Service Development Status And Countermeasures Under The Background Of Three-Network Integration

When the IPTV users in Europe and the US show the trend of accelerated loss and business recession,the IPTV business in China rises dramatically and has been developing rapidly in recent years.How to develop IPTV and improve economic benefit is the key problem for operators to make decision.Under the background of tri-network convergence,IPTV based on broadband network,as a typical representative service of tri-network convergence,has been successfully operated in developed countries and regions in the world,and it is bound to become an important business for major operators to compete in the market.IPTV is not only promising at present,but also of great significance to study the prospect of IPTV in the future intelligent era.With the combination of mobile phone screen,computer screen and TV screen,IPTV users can already know the world without leaving their homes.However,as far as the current situation is concerned,IPTV business operation is not unified,user penetration needs to be improved urgently,market norms have not been formed,and regulatory mechanism needs to be established.In addition,IPTV is also faced with a complex competitive environment.All these promote people to constantly explore new development models of IPTV,and seek new development in the process of discovering and solving problems.This article obtains from the introduce of the domestic IPTV development situation,the existing IPTV development situation,business model,competitive analysis,etc,are analyzed in detail.This paper mainly analyzes the development status of Guangdong IPTV through the method of SWOT and Porter five analysis,focuses on analyzing the current situation of the development of IPTV in Guangdong province,clarifies some problems in development,puts forward the countermeasures,highlighted the Guangdong IPTV development innovation and uniqueness.Guangdong has taken a unique IPTV development road,which is of great significance to the development of IPTV in China.The paper consists five chapters.The first chapter focuses on the research background,research purpose and research significance of this paper.The second chapter is the analysis of the domestic development of IPTV business,including the overview of IPTV,the characteristics of IPTV,the business model and competitive analysis of IPTV business.The third chapter is the analysis of the development status of Guangdong IPTV,including the development history of Guangdong and the analysis of the development status of IPTV business,the SWOT analysis of the development ofIPTV business and the five forces analysis of IPTV business.The fourth chapter points out the problems existing in the development of Guangdong IPTV,such as insufficient government supervision,insufficient liquidity and poor fine operation.The solutions to the exsisting problems are discussed in the last chapter and it also show prospects to the develpoment of IPTV in the future.