Eye-movement Technology Study On The Influencing Factors Of Information Credibility Of Weibo In Emergency

With the rapid development of economic,technology and society since the 20 th century,human beings face the threat of all kinds of increasingly serious emergencies,With the development of We-Media,The extent and depth of the impact is getting more and more intense.In the process of information dissemination of emergencies,We-Media is an important channel for people to obtain emergency information,but the emergency has its uniqueness in the We-Media: Emergency information from the We-Media in the dissemination process can be highly spread,many false information doped among them;People are eager for more information than the usual after the conventional emergency happens,formed a high degree of dependence on the We-Media.The important role of the We-Media in information dissemination have attracted more and more researcher's attention,Sina Weibo is a representative of the We-Media.With the popularity of Sina Weibo,the publication,acquisition,and dissemination of information after the emergency have become the important factors affecting the emotions of the public and the stability of society,and thus exploring factors influencing the information credibility becomes highly necessary.The paper explores the influencing factors of the information credibility from two angles: The Influence of the Professional Degree and the Attentional Degree bloggers on the Credibility of Information from the perspective of Information Dissemination;From the perspective of the audience to explore different genders,different Weibo dependence degree,Weibo perceives usability on the Weibo information credibility are explored.The subjects were selected as the recipients of Weibo information for emergencies,and the study of relevant influencing factors was completed by two Eye-Movement technology.Firstly,it reviews of the related literature in this paper both from here and abroad on the information dissemination and the influencing factors of information credibility,further we identify the focus of this paper through analysis of the current outstanding problems in this area;Secondly,we introduce basic theories: information processing theory,reference group theory,media dependence theory and technology acceptance model.These theories can provide the theory support for the later experiment and the experimental results when we discussed;Thirdly,we combined the basic theories and the related literatures,we put forward experimental hypothesis.Sina Weibo is used as the research platform for exploring the credibility of unconventional emergency information,with Eye-movement technology as the main research method;Finally,we based on the experimental results to put forward theoretical contributions.Combined with the problem information credibility of Weibo in emergency,we put forward some relevant practical suggestions.