Metropolis Daily Financial Digest Marketing Strategies And Countermeasures Research

As the pace of collectivization of domestic media is accelerating, the competitionbetween paper media turns white-hot with each passing day. In order to meet the needs forinformation of different readers, as well as improving the adsorption of traditional media foradvertisers, Newspaper Special Issue emerge as the times require. With the continuousincrease of the specialization of audience and more complex propagation environment,however, the propagation effect of Special Issue has been weakened. In the new pattern, mostof the special issues have not adjusted their propagating strategy timely, leaving thedistinctive function not in full play.Research into the operating mode of Special Issue is actually exploration in depth of theinteraction of many a communication elements and marketing strategies in the mediamarketing process, which has certain practical significance. With the starting point of currentcommunication situation of financial and economic Special Issue, this thesis will illustratethe emergence and development of《Money Weekly》. It will, at the micro level, analyze indetail the elements that influence the current situation and media marketing, such ascommunication contents and channel, audience's mind, behavioral features and marketingidea. It will also discuss the operating mode and the bottleneck of financial and economicSpecial Issue.And on that basis, the thesis will put forward corresponding strategies for futuredevelopment, like establishing new communication system and spatial marketing pattern innew propagation phase, and building core value chain of Special Issue to maintain effectiveapproach for the newspaper competing with other media. This thesis is expected to providesome reference for related research.