Brand Marketing Solution For Hebei Car Radio In New Media’s Time

In recent years, with the quickly increasing of car and the new media’s time coming, the media competition environment and the audience of radio had changed much. New media, which is based on network technology,make the traditional media, such as radio, television,newspaper,faced more and more challenges and living pressure. Under such background,traditional media must change mind to find a way of competing with new media,and developing together.The purpose of the research is to provide a set of superior brand marketing solution for Hebei Car Radio,for solving the problems it faced during the brand marketing process. The article firstly reviewed the development process of media environment and radio media, introduced the current situation of professional Car Radio. Secondly, pointed out the problems on brand marketing of Hebei Car Radio, and analyzed the problems in detail. And then,the article proposed the brand marketing solutions of Hebei Car Radio,based on the full comprehension of brand marketing theories. For example, how to distinctive brand positioning,how to create a good brand image,brand value,strengthen propaganda amplification of brand extension,broaden the brand communication channel,so that broadened the brand spread approach.The research on Hebei Car Radio’s brand marketing not only deepen the brand research,but also provides valuable references for other broadcast media on brand marketing.