Research On Marketing Strategy Of Microblog Of Hebei Music Radio

Nowadays, as socialized media keeps developing, Hebei Music Radio positivelyexplores the new media----Microblog and conducts Microblog marketing by establishingofficial Microblog. As a socialized media, Microblog has become a new marketing platform;there are many theories on Microblog marketing. This dissertation chooses5T Theory of wordof mouth marketing and makes relevant strategy on the five links of Talkers、Topics、Tools、TakingPart and Tracking, and therefore increases the effect of Marketing.By researching into the Microblog marketing strategy of Hebei Music Radio, thisdissertation finds that the marketing strategy is based on the5T Theory of word of mouthmarketing. The strategies including detailing self-image in the Talkers part, positioningaccurately on audiences, enriching the contents and forms of Microblog in the topic part andemphasizing on the original Microblog.By applying content analyzing, interviewing, the author researches into the Hebei MusicRadio‘s Microblog to find the strengths and weaknesses of its Microblog marketing, giveimproving suggestions to help it better applying Microblog marketing and finally improve thesocial benefits and economic benefits of the whole radio. In the long run, this dissertationhopes to make some contribution to music radios and even the whole broadcasting industry onhow to using Microblog marketing effectively to increase social benefits and economicbenefits.