Research On Health Communication Platform For MobileInternet

Through mass media, like newspaper, journal, book, radio, and television, sending health-caring information by cell phone and tablet with respective to internet platform is gradually playing an significance role in health communication area. This study focuses on inquiring the using experiencing of APP from mobile communication, exploring that how to send the health-caring information and persuade the attitude of health-caring behavior, and, doing so, affecting somebodies to change their behaviors.Based on cases-comparing studying and literature review, this paper can identify the characteristic of communicating when using health-caring mobile APP, and how to intensify the communication effect. Specifically, it adopts the framework of comparing, which is based on the four characteristics of network communication, decentralization, interacting between people and artificial Intelligence, multi-media using, the degree of digitalization, to analyze the APP “Da Yima”. In addition, this study explores the different developments of health communication among United State, Taiwan, and China through literature review, which is mainly based on reviewing excellent academic papers and books. The findings suggest that health communication through mobile network changes the existing model of health-caring information, which promotes health communication enters the era of big data and fully mobilizes the social network and community. However, it also challenges the paradigm of “KAP” in the area of health communication.This study is separated into four parts: firstly, we will introduce research background, meaning and method in the introduction chapter. Secondly, this study will explore the development of health communication in China and America through literature review, which will constructs four mainly concepts. Thirdly, we will focus on the transformation of different media forms on the mobile platform and analyze the impulse of using internet to communicate health-caring information, and discuss the existing condition of APP related to health communication on mobile network and its characteristics in brief. In the last part, we will describe APP “Da Yima” which is based on four aspects of network communication.