Research On University Microblog Influence’s Evaluation And Application

In the rapid development of information age, it is an unprecedented challenge and opportunity for universities. As a new social network, Microblog ’s appearance bring us to an age of information explosion, it has not only a fast and convenient way to release and transfer news, but also a big scale of users. Weibo provide a way to increase public impression and acknowledge to universities, therefore, to promote other related work in college. Based on this, this article try to research some aspects of the influence of universities’ microblog, the main contents as follows:Firstly, we study on the evaluation methods of microblog influence. We choose three methods to measure the microblog influence, include the average repost, the H-index, and the Principal Component Analysis. Then we calculate the microblog influence of ten universities respectively to get the rank of those. Next, we analyze the results to explain these three evaluation methods.Secondly, we study on the application value of microblog influence. We analyze the university’s microblog influence in different period, based on the H university‘s 2014-2015 microblog influence trend, we discuss the role microblog influence plays on opinion prevention and information dissemination. Meanwhile, we combine the microblog influence with the quality of enrollment work, we analyze the H university’s microblog influence from 2011 to 2014 and its new students, discover that the average of microblog’s repost number will affect the quality of enrollment.Finally, we put forward some recommendation for college management especially about university’s microblog construction and how to upgrade the microblog influence. We hope that college manager could realize the importance role of microblog, and strengthen its influence to make a bi gger effectiveness.