| The show named <the first live> in Shenzhen TV channel has made,since 2014, a new attempt of the broadcast units named after a reporter.this model uses the reporter’s appeal and cooperates with the appropriate subject matter, in hope of being able to develop a different approach.The<Jiahao Ask> gets good grades and high ratings.This paper takes the <jiahao ask> as the research object and combines encoding/decoding theory, practice to sum up the constructive experience.On the coding, the<Jiahao Ask> through the symbolic images, scene, props, such as visual symbol, and through the music, sound effects, such as auditory symbols, to construct a rigorous earnest and unique image.And from the point of view of decoding, the audience receive a series of unique symbols, through the symbol signifier and the signified, actively accept and feedback information spread by the program.This paper observed the object of study since the <jiahao ask>,started since the first phase to the final in 2014, from January 1, 2014 to December 31, a total of 48 programme, 526 minutes to watch the show, in summarizes the common personality characteristics, on the basis of a sample of each month for the first edition, specific coding decoding analysis.From two aspects of coding and decoding to study <Jiahao Ask> and practice to sum up the constructive experience. |
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