| With the economic and social development of China, the people’s livelihood problem is increasingly becoming the focus of the whole society. The successive government reports make the problem of guarantying and improving people’s livelihood as the focus of future development and transformation of the society. As the mouthpiece of the party and the people, the news media pays more attention to people’s livelihood on its content and form.Since the livelihood programs such as the "Live Space", "Zero Distance with Nanjing" broadcast, livelihood news is quickly be recognized by the audience by its’ characteristics of reality closing and people first. Since the implementation of "going down to the grass roots, transforming the work style and changing the writing style" activities, the news report is more people first and producing a lot of news programs and columns people love to see and hear, thus inject new vitality into the livelihood news and provides a lot of good experience and Practice for the development of livelihood news. Moreover, people’s daily lifestyle changing and the extensive application of new media, also make the media must be more in favor of the people’s livelihood.There are a lot of problems in the course of livelihood news development, such as vulgar content and form, false public opinion directs, rough programming etc. So how to construct people’s livelihood perspective and effectively solve people’s livelihood problem become an important topic for TV media to face and solve.This paper will mainly take the Shandong radio and television news programs as an example, based on my own understanding and thinking of people’s livelihood news, try to summarize the experience and the existing problems and put forward the corresponding suggestions for improvement. |
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