Customized Audio Media And It’s Influences On Traditional Radio

With the development of mobile Internet, the emergence of the popularity of smartphones and other intelligent terminal, a lot of people’s way of life have been changed. For smart phones, people cannot have satisfied with the appearance of the mobile phone and mobile phone original basic function use. Software developers to cater to the demand of the market, introduced a wide variety of mobile client terminal, the APP brings people a new personalized experience, mobile phones have become the indispensable communication tool in people’s life.In this paper, the new media environment of users like to use mobile intelligent terminal customers listening to the radio of this kind of situation, has carried on the research and analysis. The emergence of this kind of customized audio media, changing the way users to listen to the radio. For traditional broadcasting field, the development of the mobile Internet is the mobile to listen to, the audience gradually become Internet users, make the traditional broadcast to the network convergence slowly. Especially the widespread use of mobile phone APP to listen to the radio, such as domestic dragonfly FM, British hackney, podcasts, and the station through the successful application of Pandora APP technology, produced a lot of typical case of customized audio media. These customized audio media segment the traditional radio to listen to the terminal market, no matter in terms of content, technology, marketing, or the audience has great influence, for these effects, this paper gives some thinking and Suggestions accordingly. For traditional broadcast, customized audio media means traditional broadcast must actively adjust their positioning, strengthen the media fusion, completed from a single source to multiple channels and value of ascension, promote the industrialization of traditional radio in the space of the existing value adjustment, by seeking new momentum and rising space, reshape the value in the process of transformation, so as to realize a new round of reform and development of the radio.