A Research About The Internet Spread Of Podcast

Podcast is like a radio "reality show", the anchors with a fresh attitude do radio program, to the professional knowledge and attitude and unique personality charm attracts a lot of young people sought after, finally causes them to become a network Reds. And as a fan of the type of audience, they through their own symbols productivity, statement production and productivity of text for the idol radio works appeared in the more people’s field of vision, more people hear, gradually from the minority to the public. It is based on network radio anchor net red characteristics and audience of fans characteristics, making Internet radio this completely born in the Internet long and the Internet media forms, and as the mass media, the traditional radio, showing a distinct propagation model based on social relations "for individual households".Because of the individual on the network self release, the network group showed the ability of highly intelligent, astute judgment and resourceful, each independent of individual networks, to make full use of the weak relationship within their circle of strong ties and circle, resulting in unexpected communication effect. In this case, the traditional radio to reconstruct the channel advantage, we must fully grasp the audience in the Internet era the fundamental properties, and have a good grasp of the audience needs to carry on the program, in order to in the Internet age to gain a foothold.