Research Of Information Push Service Platform And Practical Application On Mobile Phones

As a result of the development of telecommunication technology, rapid spread of smart phones and booming of mobile internet industry, the traditional telecom-operators are currently in transition from voice operation to traffic operation. In the highly saturated market which is service homogeneity and information overabundance, how to provide the differentiated service, improve the marketing efficiency, enhance user experience, and then finally achieve the revenue growth and profits increase with traffic marketing is the key issue for the industry.On the basis of current status of industry, the business promotion strategy and analysis mode of traditional local operators, this thesis would focus on the feasibility study, functional design and business analysis of precision marketing tool on mobile phone, which can be regarded as handheld carrier of traffic operation. The following chapters would build the functional model and structure of client software but also design the specific content. Besides the service pattern of this software application, as a platform, the commercial pattern would be introduced, which includes business of internet traffic entrance control and big data commercialization, the marketing resource replacement and sharing, the joint-promotion. In summary,some early stage trial result, remained problems and the future prospect would be concluded.