Research On The Spread And Marketing Of Mobile Phone Client

With the rapid development of mobile Internet, In terms of the number of users and the viscosity of users beyond the PC Internet gradually and then become one of the major new media. This new form of media created a huge market capacity, there is a huge driving force on the Internet and IT industry, and it also made the traditional big Internet companies such as "Tencent", "Alibaba" and "Baidu" make fierce competition with others for the possession of the mobile Internet market.Mobile client of take-away, a mobile client which food industry and organic combination of the mobile client implementation enables consumers to use a mobile phone easy to find restaurant, order, payment, comments, share a series of functions such as smart phone applications, as the medium of mobile Internet and smart phones, and the development of the O2O business model and gradually produce and development.Mobile phone client of take-away is regarded as the main research object, from the perspective of communication and marketing, the first foreign mobile client of take-away development background, to analyze the take-away mobile client generation and development, including analysis to clarify the operation mechanism and comparing of three new client representative, etc.; Secondly, this article from the propagation mode, the mode of transmission and communication effect to longitudinal vertical take-out mobile client review; Furthermore, this article embarks from the marketing point of view, from the aspect of marketing strategy of the business model, marketing executive level of marketing strategy, marketing environment level of SWOT analysis of foreign sell mobile phone client did comprehensive research, clearly expounds the 020 mode of foreign sell mobile phone client importance and its characteristics, value realization process, profit model and so on, by using the theory of 4 p marketing strategy are analyzed, combined with the specific implementation measures, and to illustrate the point to its strategy of dispute; In addition, this article through the marketing environment analysis, found the delivery of the defects in the mobile client and opportunity, and puts forward some pertinent Suggestions.Based on the research foundation, this paper thinks that take-out mobile client is the rapid development of information carrier, for the realization of the take-away mobile client operators, benign interaction between the three of merchants and user provides information transmission platform. In the marketing level, the take-away mobile client has a business model of unlimited potential, its marketing strategy is both bright eye, also has faults. Overall, take-away mobile client development as a new thing, with a strong development potential, as long as the correct understanding of their own development advantages and disadvantages, and use development opportunities, the courage to cope with the challenge of developing and take-away mobile client will gradually mature and acquire more long-term development.