VIP Customer Marketing Management Systems Of Mianyang Sichuan Mobile Designed And Implemented

With the deepening of the reform in Chinese telecommunication market, the competition of telecommunication service market, how to meet customer demand for telecom service quality put forward more personalized services, in-depth analysis of mining and enhance the value of existing customers, develop potential customers,enhance enterprise competitiveness, become urgently needs to solve the problem of marketing system, the operator for this company intends to development to realize the VIP customer marketing management system. System according to the principle of software engineering, according to the demand analysis, general design, detailed design,programming test process.In software requirements analysis phase, I demand analysis based on UML technology, the system is divided into value customer business management module,operation index management module, resource management module. And for each module is in detail. Value customer business management module, for example, I can be divided into the value of customer information management, new management,customer value, customer churn management must value the customer information management, value of the daily management, customer management.In the profile design, I combined with the company’s business, according to each module ER diagram, the system background database table structure design.In the detailed design phase, according to the result of requirement analysis,function of every module design and implementation in detail, will further refine function, and the data flow diagram of the module has carried on the detailed design, in order to guarantee the development and realization of the module.In the development of testing phase, first set up the development of the whole system structure, as the backing, for each module, using the Java language, the coding implementation. Secondly, according to the demand analysis, I write the test cases of each module and the unit test, from test results, this system meet the basic requirements on the function, has practical value.