Design And Implementation Of Management Platform Of Mobile Operators Mobile Advertising

With the widespread use of intelligent mobile phones, the rapid development of3G, as well as the applications of LTE, mobile advertising has developed into aemerging business which meet the development trend of the telecommunicationsindustry, through integrate and utilize the existing resources of the telecom operators,expanding the operator’s business space, and achieving the across in different areas,in line with its pursuit of the transformation goals. The Mobile advertising businessmanagement platform is used to manage the operator’s advertising business, and theadvertising management is use with self-employed or invites the professionaloperations team. through analyzing the user habits as well as the user attributes, usingthe value-added business (such as SMS, MMS, WAP etc.), public the advertisinginformation to the phone users as the target groups and through tracking the effect ofthe advertising to achieve the value-added of wireless services.This thesis provides an overview of the system development techniques, itdescribes the related technologies of the mobile phone advertising platform whichplays an important role on realizing the platform function, it combines thedevelopment process, by using the software engineering ideas, it makes the systemrequirements analysis, data flow diagrams design, model design, function modules,database design and program design. As well as it describes the system structure andcore modules design in details, and describes implementation for each module.This paper also describes the system test process，and integration tests in theMobile Research Institute,and results show that the development of mobileadvertising system meet the future needs of the mobile company and provide usefulexperience the company information building.