Design And Implementation Of Mobile Application Advertising Promotion Configuration Management Platform

With the popularity of smart phones,mobile internet age has arrived.So more and more attention has been paid to the advertising form of mobile terminal application.Didi Taxi has become the world's largest mobile travel platform by using the internet to achieve traffic travel.It has a very large number of users,so it is an excellent choice for advertising in its mobile App products.In the past,whenever there is a demand,the developers will make a targeted development.As demand grows,manual configuration is becoming more and more time-consuming and laborious.Therefore,the company is in an urgent need of an advertising configuration management platform,which can be applied to the mobile terminal advertising management.According to the actual demand,this paper designs and realizes the mobile application advertising promotion configuration management platform,which is the mobile's server.It is based on Spring,Hibernate,SpringMVC and Redis cache technology,and build by MVC architecture concept.In addition,it also provides employees with web client.The system is divided into four major functions:user management,advertising positison management,advertising positison's scheduling management,and advertising material management.The user management function is the basic function of the system,which can be used by the administrator to add users,to manage user's information,and to manage user's permissions;the advertising positison management function can be used to define the advertising rules,advertising content data format(text,links,pictures,etc.)and advertising strategy;the advertising positison's scheduling management function can be used to describe the advertising time,the target user,the channel and so on;the advertising material management function can be used to configure the advertising content.These four functions are linked to each other,and making the mobile application advertising process more structured and controlled,which provides a good solution for mobile advertising promotion.In the development process of the system,the author is responsible for all the steps of the implementation of the project:firstly,the author analyzes the defects of the original business process to get the system requirements,and then the author completes the general design and the detailed design,finally,the author also tests and verifies the system functions and performance.At present,the Imobile application advertising promotion configuration management platform has been put into use.During use,the system runs stably and nomal,and has been recognized by many departments.In addition,through the use of the platform,the company's mobile application advertising is greatly simplified,and the business processing efficiency has been also greatly improved.