Design And Implementatin Of An Automatic Advertisement Bidding System Based On Taobao Platform

With the rapid development of Internet in recent years, the transformation of the advertising media has changed a lot. Following newspapers, magazines, radio,television, Internet advertising has been gradually accepted by people. In view of the ultra-high network information transmission efficiency and unmatched global information coverage, Internet advertising as a new marketing channel has gradually become the new choice of the media industry. As a kind of the network advertisement which has the most commercial value, keywords bidding ads has got many advertisers’ favors. While producing benefits of speed and accuracy for people, bidding ads increases the maintenance cost of advertising. Advertisers need to spend a lot of time and effort to select keywords and adjust the price.This paper is based on the development of the biding ads and uses Taobao direct training platform as the research target. After deep understanding of the manual advertise process, this paper designs and develops an automatic bidding system based on Taobao platform. The system has the ability to help Taobao sellers advertise automatically, adjust strategies timely according to the effectiveness, and reduce a lot of manual operations for sellers. Here are the main contents of this paper:Studied the principle of Paoding Segment System, and designed a new solution for improving the accuracy of the segment for Taobao commodity titles. The solution extracts new words from Taobao commodity title corpus, and put the new words into paoding dictionary. This solution improved Paoding system with a better performance on segment for commodity titles than before.In this paper, after detail requirements analysis, the system is divided into four parts: keywords management service, request service of Taobao platform, core bidding engine, interactive module. Keywords management service is used to deal with business with keywords. Request service of Taobao platform is used to deal with data transmission with Taobao platform. Core bidding engine supports automatically choosing words, setting and revising price. Interactive module provides a friendly interface for users.According to the system design, we use mature software development system and the advanced developing technology to implement this system. After testing by actualaccounts, it is proved that this system enabled users to place advertising automatically on Taobao platform without manual operations.