Research On Network Expressions Of Event Parties In The Context Of New Media Empowerment

New media endow people with unprecedented power and greatly stimulate people's consciousness of expression.The convenience,openness,participation and interactivity of new media make it a natural channel for people to express their demands and fight for their rights and interests.Different from the "keyboard man" style network expression of ordinary netizens,the parties involved in the incident often have more explicit demands and more urgent subjective desires.They try to use the network expression to actively trigger public opinion hot spots,maintain the heat of the event,and finally try to change the power structure in reality and empower themselves.Therefore,whether as a social phenomenon or as an expression strategy,the network expression of the event parties is worth studying.Through the analysis of the network expression of the parties involved in the controversial events that have aroused hot social discussion in recent years,it can be found that the discourse contents expressed by the parties involved in the incidents can be roughly divided into six categories: spreading factual information,expressing emotions,appealing for rights and interests,questioning and responding,forwarding relevant information,and helping others with their own experiences.The strategies of expression include private discourse,legal discourse,social discourse and political discourse.From the perspective of expression effect,party network expression can realize three levels of empowerment to different degrees,that is,individual empowerment,interpersonal empowerment and social participation empowerment.Network expression stimulates the civic consciousness of the event parties and enables them to obtain huge social resources and social capital,and even promote social decision-making.However,the abuse of sympathy,conscious polarization of thought and the loss of control of self-expression by the parties involved may lead to the deviation of the purpose and effect of the online expression.To this,as the general public should draw lessons from experience and stick to the legal bottom line should be paid attention to when making network expression,establish rational value orientation,and master the scientific expression skills,efficient use of interactive mechanism to reach a consensus,correct,reasonable and effective to the exercise of the powers granted by the new media,so as to achieve the aim of spiritual demand,maintain the rights and interests.