Micro-blog And V Certification

The complete discourse right should include two parts :discourse right and discourse power. Discourse right refers to the way and the opportunity to have the expression. The power of discourse refers to the expression of words can be heard, and has a certain influence on society. Social discourse right as the derivative concept of the right of discourse, stress the power of discourse. it is to say the expression of discourse can produce significance to society, and to establish the social status. So the real discourse right realization is not can not sound, but the sound is powerful, whether to also have social discourse right. In the realistic society, social class determines how much of their right to speak, the traditional media discourse power was monopolized by elite group. However, the appearance and development of Internet make ordinary people have the right to speak for the first time. Everyone can sound, everybody can be spread. But the rights not represents power, especially in the micro-blog platform.With the advent of micro-blog person plus V authentication mechanism, the identity was dispelled by internet is gradually. The elite groups of social reality began to show their true identities on micro-blog. Micro-blog is no longer the first across the strata and regional "public domain". Personal authentication mechanism make micro-blog spread showing a Matthew effect is more and more strong. Hold discourse weight plus V users, has a large number of fans, they often stand in height, to control the whole propagation direction, and become the opinion leaders of micro-blog spread.Ordinary users are generally difficult to obtain the qualification of V, they always tend to be the vulnerable groups of communication. Although they have the right to speak, but no substantive the discourse influence.Individuals with the V authentication mechanism is partial to social elite, because they already have a social discourse right in the reality, so it is easy to them to have social discourse right in the network, continue to maintain and obtain the class interests. According to the survey data,most of the micro-blog plus V users are in the middle and upper class, covers celebrities, sports stars, experts and scholars, business executives and so on. Sina micro-blog launch with the V authentication mechanism, although is to protect the celebrity credibility, norms micro-blog propagation, and the need for their own platform for business operations. But in essence is the social elite to seize the network society the right of discourse, embodies more access to the social stratum benefit. In this environment, the common people while in trying to scream, but could only manage a little voice. In a sense, the emergence of individual plus V authentication mechanism, blocked the opportunity of ordinary users to be Micro-blog opinion leaders. Broken the dream that micro-blog platform could be the public domain. The public domain is the individual citizens can gather together, and free discussion of their concern public affairs, they can form a consensus is close to public opinion. Premise of the public domain to be true, is the individual citizen could have discourse right equally. It is obviously in e micro-blog platform, user’s voice is not equal. In this context, common micro-blog users want to realize their own discourse influence need to narrow the gap,improve their media literacy, and the formation of communication ability.