Research And Practice Of TV Program Promotion Design

Nowadays, TV has become a way of life of modern life. Dozens or even hundreds of TV channels and TV program makes people too busy to attend to all the countless. At the same time, with the rapid development and prosperity of the network, the television media is experiencing "crowded outside pressure" pattern, promotion and promoting themselves has become one of the factors of the competitiveness. Appropriate using of the image of the promotion, when planning the excellent column, could effectively improve the quality of the program, so as to promote the ratings. TV Program Promotion is the brand concept, as an identification system should become an organic part of the media business. When I worked as an intern in TV station, I conducted an investigation related column packing and practice.This paper starts from the research of promotion design of TV program s, and has to prove lucky through the actual project complete. The television program packing is a comprehensive multimedia art, its design is also a completely process of interlocking and mutual crisscross. So I choose from its presentation effect classification begins to paragraph discussion, according to the design process of general. First of all, starting from the theory of the research status, column packing definition, major media form, column packing elements, column packing important basic principles were expounded. Furthermore, According to the general and citing living example design of the column packing production process, dividing the discussion into three main sections, and focuses on factors is the most important part of the design of the production process. The plane part highlighted pre planning and design direction of edition. The starting part focus on analysis set up the dynamic picture element design. The part of propaganda short film focus on clip using. At the end of the paper, summary the program package design and design practice.