Research On The Package Design In Integrated TV AD Promotion

Our TV programs specialized market has taken shape, the TV program’s image packaging design can no longer look only concentrate on the content packaging of the program, but the need for common development with the TV program to promote the integration. The main competition is between TV programs to viewers ’eye’ contention, in essence, is appealing to the audience and loyalty of the competition. As a TV program to promote the integration of how to deal with it? How to maintain their own unique screen image in the fierce competition in the TV program? What kind of image packaging designed to form a unique appeal to the audience? These are TV programs to promote integration development process must think about, is the focus of this paper to solve the problem.Currently, the majority of our TV programs are embarked on the path of development of specialized fields. TV Column Column specialization requires the overall packaging design, content layout, the program has a distinctive style, a unified identification image. In the national TV program ratings survey, some TV program ratings has been in the end, is always difficult to win the favor and attention of television viewers, the reason of factors in addition to the macro level, mainly due to the following aspects:First, section image of a low level of packaging design professional; Second column column image positioning and packaging design do not match. Third, the lack of distinct columns image recognition system; Fourth column broadcast time does not meet the audience’s viewing habits; Fifth Column image packaging design aesthetic and the audience does not meet the requirements of the audience.TV program to promote the integration of development, needs column must change the way the image of the packaging design integrated approach, changing attitudes, change their thinking, etc., the real integration of television media market. In the television section image packaging design, first of all, to design a unique television program image recognition system that can in numerous TV programs unique media environment; Secondly, the integration process in the TV programs, TV program development needs "image packaging design." and "promote integration" between the two go hand in hand. Simply put, TV programs can not just unilaterally packaging design considerations program philosophy or program brand, must always run through the TV section of the concept of packaging, branding between columns, columns marketing package. Finally, the TV program package design must give it a rich culture, rich cultural heritage only implication of TV programs in order to have a real competitive edge. Therefore, in the TV program to promote the integration process should pay more attention to the TV section of the image of the packaging design, the introduction of a new model TV programs to promote integration:the TV program to promote integration=image packaging design X (Column Column brand packaging concept packaging++column Marketing Package) TV Column image packaging design will be with the progress of science and technology, social development, cultural patterns of Evolution, and the transformation of human needs and aesthetic changes. And this change is benign, will promote the development of TV programs to promote integration, so as to promote the overall progress of the television industry.