The Research On Development Strategy Of Ningbo Huasu CATV Network Co. Ltd In The Background Of Integration Of Three Networks

With the support and promotion of the integration of three networks, the radio and television networks, one of the most important one in the main competition, will face enormous challenges and opportunities. In China, the traditional radio and television networks are based on radio and television business. But with the development of limited networks, mobile clients and mobile networks, the audiences are split. The online video business conducted by telecom operators has posed an impact on the further development radio and TV networks. Therefore, it is an urgent issue for the traditional radio and television industry to take the chances to overcome the difficulties and strive for innovation under the new competitive circumstances, which is of high theoretical and practical value.Based on the analysis of the actual development of Ningbo Huasu CATV Network Co. Ltd., the thesis intends to research into the networks strategy in the background of integration of three networks and put forward the countermeasures. The thesis consists of six chapters. Chapter one is the introduction, including the background, purpose and significance of the research, as well as the literature review. Chapter two is specifically related to the theories of strategic management, including the concept of strategic management, strategic management methods and theories of strategic management, etc. Chapter three analyzes the current situation of Ningbo Huasu CATV Network Co. Ltd. via PEST and SWOT. Chapter four lists the strategies of Ningbo Huasu CATV Network Co. Ltd. and puts forward two additional strategies for its future development—the integration strategy and the differentiation strategy. Chapter five proposes the detailed plan, steps and safeguard mechanism for its development. Chapter six is a conclusion and an outlook of the research, including the existing problems and future research directions.The thesis focuses on the strategies for the radio and television networks enterprises in the background of three networks integration. It analyzes the inner and outer environments of Ningbo Huasu CATV Network Co. Ltd. and proposes the strategies for the development of the traditional radio and television networks as well as the safeguard mechanism in terms of HR, organizational structure, finance, technology, marketing and culture, offering guidences for the future development of the related enterprises.