Study On The Promotion Of Adolescent Health Literacy And Health Way Of Life From The Perspective Of New Media

The content and purpose of health communication in the 21st century has had the qualitative change, from the simple transmission of medical knowledge to promote healthy behavior, puts forward a new mode of health communication challenges. As the network media, mobile media such as network, the emergence of new media is very suit for this shift. The Internet and other new media in the contemporary young people have deep popularity. New media as a new important means of health communication, are changing their way of life and access to health information. Passed the point of health communication is through health information, to persuade people to change their bad behavior, and reduce the incidence of disease, is a kind of active persuade behavior. Health literacy refers to the ability to obtain information for health, such as communication skills, understanding ability and the attitude of health. New media with its ease of communication and information content richness, will become more and more teenagers in the health information and interpersonal aspects of the important ways to obtain, an essential part of teenage life. Visible to the new media is its unique way of health communication changing in today’s health communication environment, and the health literacy and health way of life in today’s teenagers had important influence.The main content of this study include:in the new media environment, on how to promote adolescent health literacy, improve the healthy lifestyle the center of the teenagers, from two dimensions of theory and practice research. This study based on the theory of behavior change theory, combined with the residents’ health literacy assessment scale and a healthy lifestyle evaluation scale, design the empirical survey of this study, the national youth health information and accept the new media’s own survey of health literacy and health way of life. This study used structural equation model to investigate the data processing and analysis, to explore new media, the influence of the relationship between health literacy and health life style and the degree of relationship, fully absorb domestic and foreign related research results, successful experiences and practices, put forward under the perspective of new media to promote adolescent health literacy and improve the healthy lifestyle interventions. Then this study enriched the adolescent health education theory and practice research.