Empirical Research On The Network "healthy Lifestyle Reports

Healthy lifestyle is an important factor that influence population's health.In recent years,more and morer reports about healthy lifestyle have been appeared in the media,Especially in the internet, the reports about healthy lifestyle frequently occur in the sites about medical and health .Mealwhile,according to surveys,the internet have been become the channel which people choose firstly when they get the information of healthy lifestyle.But,as the internet's own limitations,there are many defects in the reports about healthy lifestyle.In this study, with the theory of KAP,researcher choose 180 reports about healthy lifestyle in the "39 heahty website"as research subjects,get the content analysis of quantitative and qualitative for the reports'issues, nature and paragraphs.Researcher regards that,in audience cognitive,the issue's range is narrow,the reports' genre is single,and lack of scientific proof.In audience attitude, the use of communacation strategy is no effect.In audience behavior, the report is rarely associated with how to maintain healthy behavior, lack of knowledge of the specific guidance. Mealwhile,there are few depth reports in the sample,and lack of values of history and society .As the internet's own limitations,scientific and authority was declining after reprocessing of related reports.To verify the results of content analysis, in this study,researcher investigate 156 college students in a university at XI'AN,to get the situation of the college students'KAB for reports about healty lifestyle in internet.The survey shows that,for the hazard of no breakfast,stay up all night and so on,the cognition of college students is better.But,for the broad concept and causes of a healthy lifestyle, the cognition is worse.Mealwhile,there are few information of healthy lifestyle about college students in the internet.In the actual establishment of health behavior,because of inappropriate communacation strategy and lack of related content, hindered the establishment and maintain of college student's health beliefs and behavior.Finally,this study give some advices for the defection of related reports in the internet,regards that,it can improve the quality of reports about healthy lifestyle by optimizing content creation, strengthening site management and to seek society involvement,actully achieve the effect of KAP's unity.