Government-citizen Interaction Studies Based On Online Political Platforms

With the economic and political reform deepening interest demands of citizens are increasingly diverse, traditional communication channels have been unable to meet the needs of political interaction, the government and citizens began to seek a better interactive platform. In this case, the rise and development of the network of political interaction provides a new carrier, the network asked the government has gradually developed, government portals, government microblogging, professional websites and other forms of political action network of political platform to be the majority of the people and government to accept and use. On the one hand, citizens express their political platform by the network by their political views and interest demands, various exchanges, on the other hand, the Government can make government information disclosure, collect public opinion through the network of political platform.This paper selects several Jiangxi network of political platform for the study is mainly based on the following aspects: First, the rapid development of Jiangxi Province, as the central provinces have been constantly upgrading its modern governance, the network of political platform more and more. Second, in recent years, although the Jiangxi Provincial Government in the people’s livelihood has made a lot of effort, but still frequent incidents of public opinion, such as events, etc. Yihuang demolitions. Therefore, this paper based on a number of documents, the case started from Jiangxi Province, combined with interactive communication theory and gatekeeper theory, the process of political interaction network of political platform in Jiangxi conducted a detailed analysis of how the government to promote political interaction provide the basis for sound development.This paper based on the interactions of Jiangxi major network of political research platform that political interaction in a network of political platform mainly follows the "information-sided output- two-way interaction- online and influence line" process model. However, in the actual exchange process, political interaction has not been run efficiently, it is subject to government users, media, environment, the spread of these four elements of the constraints, which not only deepen the conflict between the government and citizens, can not protect the citizens interests, and even undermine the government’s image. Therefore, this article from the government, users, media, environment these four aspects, this paper proposes targeted strategy to optimize the spread of political interaction effect.