Study Of Interactive Communication Features Of "Financial Network"

From 2008, China's macroeconomic situation has changed a lot, and this in turn affects the financial medias' development tremendously. As the traditional financial medias have stepped up their professionalism, networking process, the already congested financial network world becomes more intense with violent competitions. In order to survive and get better development in the competition, all the financial sites have strengthened their own construction. For example, the "Financial Network" takes their own advantage of rich information resources as a useful tool to distribute their information species in detail, to improve the information updating rate and to link some experts' blogs on which the current economic situation and policies are analysed in-depth. In addition, the "Financial Network" has also strengthened the building of an interactive web site. It attracts more readers by creative uses of the interactive means such as on line man-machine interaction, virtual human interaction, off-line communication with readers, medias and magazines.On-line, the "Financial Network" provides personalized information service projects, communication platforms and advice platforms for the readers to interact their opinions. Off-line, it pays special attention to survey its users and train them. It focuses on communicating with Internet users and has held a series of interactive activities, such as "Talk with the Financial Network opinion leaders". Moreover, the "Financial Network" and the "Finance" magazine have made effective complement to each other and enhance the spread of information successfully. Though being different kinds of media, they set similar columns to ensure their users get a sense of familiarity at once when surfing the web site or reading the book. With their own advantages, the "Financial Network" uses the Internet to make real-time information dissemination, and the "Finance" magazine refers to the web site for major news of the week. In addition, the "Finance" magazine also make full use of the web site's advantages to deepen the effects of their own activities, while the "Financial Network" also uses the chances of reporting those activities to attract more readers.