Research China Travel Program

After ninety years of the twentieth Century, the development of social economy and tourism industry boom spawned a large number of TV programs on traveling, and showing a diversified development pattern. TV programs on traveling are emerging for TV program development and tourism industry development is of positive significance. On one hand, TV programs on traveling to expand the dissemination of content of television media, strengthen the TV to bear the cultural function of education and service, and provide a large number of tourist information and services; on the other hand, the development of tourism industry is dependent on the information industry, through television this mass media tour information, can directly promote the development of the region tourism, to achieve mutual benefit.At present, as an important part of life service program of TV programs on traveling, the starting time is not late, but compared with news, entertainment, sports and other kinds of programs, in recent years the development of very slow. With the domestic tourism market is growing and mass tourism consumption mechanism, the traditional TV industry has been unable to meet the current needs of the audience market. Although the domestic TV industry constantly bring forth the new through the old, in the revision, but was the coarse problem behind the existence of still very popular, both program marketing lag aspect flaw, also has the disadvantages of the program itself. At present, an important problem in the consumer market of TV programs on traveling is lack of satisfaction influence, low. The development process in the communication model of the tourism market and TV, re-examine the relationship between the two, and to study the related problems, in order to get a win-win situation has become one of the most important problems facing many TV people. Based on this, the author of the thesis as the research object, combined with the current development situation of TV industry, to study the current TV programs on traveling.