Discussion Of Tourist Image Transmission In Huangdao District Qingdao City

With the improvement of people’s living level, tourism has become an importantpart of life. In the era of industrial restructuring, known as "smokeless industry"tourism has become a pillar industry of economic development in many regions.Nowadays, competition in the various tourist places is increasing. Tourist places wantto have a better development and produce more attractive to the potential tourists, itmust pay attention to the establishment of tourism image and the importance oftransmission. Effective transmission of tourism image can attract more tourists andmake the city to be more famous and get more economic benefits. For example,ZhouZhuang represented in Jiangnan is unknown for many people at the beginning.But tourism image of ZhouZhuang is known to the public because of a "hometownmemories" painted by Chen Yifei. After that, a lot of tourists travel here for thepainting. For the important role of tourism image transmission, in some extent,anyone can take advantage of the establishment and transmission of tourism imageand can get tourism market and initiative in attracting tourists.Qingdao is a famous seaside tourist city, while Huangdao is attached to Qingdaocity. They are facing each other across the sea. Huangdao district is located in thenorth temperate and climate is suitable. This region not only has rich tourism resourcebut also has long history and culture. Tourism resources in the coastline and beachestexture are more excellent than Qingdao. Huangdao district has made someachievements in tourism development after the opening of bridge and tunnel, but fornow, Huangdao District tourism development status does not match its possession ofadvantage. Why Huangdao has good tourism resources, but its reputation is not high?From the perspective of communication, the thesis made a thorough inquiry inHuangdao District tourism image transmission problems in order to improve tourismreputation."5W" mode in communication is firstly applied and tourism image oftransmission current situation in Huangdao District is introduced from thecommunication subject, media and content. Secondly, through the last few years the tourism image transmission in Huangdao progress is reviewed to illustrate theimportance of the tourism development. Then the various elements of the tourismimage transmission in Huangdao district were analyzed to identify the problems ofourism image transmission. Huangdao online travel data are collected in manywebsite. Make use of the data to analyze and description of the effect Huangdaotourism image transmission with Rost content mining software. According to theproblems that exist in the Huangdao tourism image transmission processs, marketingtheory was introduced and appropriate strategy and proposal are suggested in order tobe better transmission of Huangdao District’s tourist image and tourist reputation andeconomic. The thesis tried to analyze the typical Huangdao District to give referencewith the same rich tourism resources region but poor tourism transmission of results.